Artwork Requirements
Do you need to provide a school logo to BM Technologies, Inc.?
All logos must be provided in vector format. Acceptable file formats are native Adobe Illustrator (CS6 or higher) or EPS. Please DO NOT send:
- .gif, .png, or .tiff
- .gif, .png, or .tiff embedded within an .ai or .eps file
- image embedded within other files, such as Microsoft Word
- low-resolution .jpeg (for example, one that’s used on the school’s website)
Acceptable vs. not acceptable formats
Acceptable
.eps & .ai: Both are a vector format. File is clear and crisp no matter how large you make the image. It can be placed on a colored background with no white box around it, like a .jpg would have.
Not acceptable
.jpg: Image can only stretch so far before being distorted. A white box is automatically placed around an image when saved as a jpeg, which makes it unusable in card designs.
.png & .gif: Image is low resolution and meant for the web. The image will distort and become pixelated when printed.
File specifications
Colors
The preferred color mode of a logo is CMYK.
Fonts
If the logo includes specific fonts, please convert all fonts to outlines. This preserves the font appearance.
Shapes and outlines
If your logo includes any outlines or shapes, please expand and merge the objects. This preserves line weight included in your logos, and provides us with a clean file.
Photos
All photos should be at least 300 dpi or higher at 4×6 inches in either RGB or CMYK color mode. Acceptable file formats for photos are .jpg or .tiff. If a photo is larger than 8×10, please save it as a .jpg, NOT a .tiff, at the highest quality setting to reduce the size of the file.
Orientation style
Vertical: For mailed Refund Selection Kits, the best logo style is a vertical or stacked logo, and it will be visible in the clear window of the mailing envelope.
Horizontal: For educational materials, the best orientation style is the horizontal treatment of your logo.
